How we started thinking about search differently
Back in early 2019, I was helping a friend with her small handmade goods shop. She had great products but zero traffic. We spent weeks just trying to understand what people were typing into Google when they wanted something like what she sold.
That experience taught me something important. SEO isn't about gaming algorithms or stuffing keywords everywhere. It's about understanding the gap between what someone searches for and what your store actually offers—then closing that gap.
Now we work with stores selling everything from skincare to electronics. Each one has different challenges, but the approach stays consistent: research what real people search for, match it to what you sell, and make sure Google can connect those dots.